Author: Lisa Benavides

  • Difference Between SEO and PPC: Is PPC Replacing SEO

    Difference Between SEO and PPC: Is PPC Replacing SEO

    When people talk about SEO, they mean Google most of the time. Yes, other search engines exist, and people do want to optimize on YouTube, Amazon, and no one turns down high rankings on Bing. But Google is the core of the game for SEO. And Google at this point mostly drives to Google, things […]

  • The Old Is New Again, QR Codes, Netflix, And Vimeo

    The Old Is New Again, QR Codes, Netflix, And Vimeo

    The old is new again, or so it feels. Today I learned that Netflix is testing real-time programming in France. To be clear the streaming company isn’t getting into live programming, they are testing a linear experience that sounds just like a broadcast or cable channel that plays the same prerecorded content to everyone at […]

  • Adding AI To Everything! Marketing Spin, but it seems to be working.

    Adding AI To Everything! Marketing Spin, but it seems to be working.

    AI is not so much a tech buzzword, most of the people who work in AI know AI is not particularly sophisticated at the moment. But between the media, and the marketing hype around AI, I feel safe in saying AI is the new IoT. We will now have AI toasters and hairbrushes, IoT hairbrush […]

  • Search Engine Optimization Is Harder If Companies Change The Rules

    Search Engine Optimization Is Harder If Companies Change The Rules

    Many marketers who do SEO think mainly of Google, and sometimes Bing. But the reality is that any platforms with search have people who try to optimize for a better result. People work hard to try to rank on search engines like YouTube, Amazon and the Apple App Store. It’s not just optimizing performance based […]

  • Chinese Firms Selling AI Surveillance To African Nations

    Chinese Firms Selling AI Surveillance To African Nations

    AI tech is rapidly taking off worldwide being implemented from voice recognition to fake videos to road traffic monitoring. It is also increasingly used to monitor and track citizens, according to a new report. At least 75 of the 176 countries surveyed globally are now using AI for surveillance purposes. This from the Carnegie Endowment […]

  • U.S. Immigration and Customs Enforcement Buying Cracking Tech

    U.S. Immigration and Customs Enforcement Buying Cracking Tech

    According to a federal filing Immigration and Customs will pay Cellebrite between $30 and $35 million for technolagy to hack cell phones. In 2016 Cellebrite became widely known by offering to hack the iPhone of the San Bernardino shooter. The $35 million is for “universal forensic extraction devices (UFED)” and “accessories licenses, training and support services.” […]

  • Gig Workers Win In California Senate

    Gig Workers Win In California Senate

    After most of the year deliberating the California Senate is now passing AB5, a law that is expected to solve problems for contractor from companies like Uber, Lyft and Doordash. In a historic victory, workers in these companies and others like them are likely to be considered employees, who are entitled to the benefits and […]

  • YouTube Pays $170M After Breaking Children’s Privacy Law

    YouTube Pays $170M After Breaking Children’s Privacy Law

    Google the parent compay of YoUTube is paying fines totaling $170 million to the FTC and the New York Attorney General to settle a case of unlawful data collection of children under 13. The penalty for YouTube is paid out as, $136 million to the FTC and $34 million to the New York Attorney General. […]

  • Memos Show the U.S. Government Has Been Lying About Backpage All Along

    Memos Show the U.S. Government Has Been Lying About Backpage All Along

    For almost a decade, backpacks has been booed by politicians, criticized by legislators, and dramatically misunderstood by the media, with negative stereotypes reinforced by Hollywood. In early 2010, the top prosecutors in 21 states argued that classified advertising site was “exploiting women and children.”  The Department of Justice closed Backpage.com in 2018, but it still activates anger […]

  • Malicious sites used To Hack iPhones For Years, Says Google

    Malicious sites used To Hack iPhones For Years, Says Google

    Security researchers at Google say they’ve found a number of malicious websites which, when visited, could quietly hack into a victim’s iPhone by exploiting a set of previously undisclosed software flaws. The researchers found five separate operating networks involving 12 separate security vulnerabilities, including seven mixed safari, internet browser and the built-in iPhone. The five […]