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TikTok Surpasses Google: What That Means For Marketing
A few years ago, TikTok was largely viewed as an annoyance. A platform, only disruptive in the sense that its watermark was popping up on Twitter and Instagram. But now, it surpasses Google as the most popular website of the year. Google is a search engine but was never a search company, search gets eyeballs, but […]
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Keep work parties virtual this year.
The holidays are upon us, and for those who work in offices, we have the possibility of holiday parties. Work parties are frequently considered a significant piece of office culture. Bosses can regularly feel they must host gatherings for their workers from time to time, trying to show appreciation and urge coworkers to get to […]
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Zoom wins the decade so far.
We are now two years into the 2020s and the only clear winner is Zoom. Zoom Video Communications, Inc. has crushing it, even if things are slowing down a bit. The company’s utility isn’t going to fade completely. Companies who planed cooperate retreats made a hard pivot to events and activities on Zoom. And while Zoom […]
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Difference Between SEO and PPC: Is PPC Replacing SEO
When people talk about SEO, they mean Google most of the time. Yes, other search engines exist, and people do want to optimize on YouTube, Amazon, and no one turns down high rankings on Bing. But Google is the core of the game for SEO. And Google at this point mostly drives to Google, things […]
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The Old Is New Again, QR Codes, Netflix, And Vimeo
The old is new again, or so it feels. Today I learned that Netflix is testing real-time programming in France. To be clear the streaming company isn’t getting into live programming, they are testing a linear experience that sounds just like a broadcast or cable channel that plays the same prerecorded content to everyone at […]
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Adding AI To Everything! Marketing Spin, but it seems to be working.
AI is not so much a tech buzzword, most of the people who work in AI know AI is not particularly sophisticated at the moment. But between the media, and the marketing hype around AI, I feel safe in saying AI is the new IoT. We will now have AI toasters and hairbrushes, IoT hairbrush […]
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Search Engine Optimization Is Harder If Companies Change The Rules
Many marketers who do SEO think mainly of Google, and sometimes Bing. But the reality is that any platforms with search have people who try to optimize for a better result. People work hard to try to rank on search engines like YouTube, Amazon and the Apple App Store. It’s not just optimizing performance based […]
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Chinese Firms Selling AI Surveillance To African Nations
AI tech is rapidly taking off worldwide being implemented from voice recognition to fake videos to road traffic monitoring. It is also increasingly used to monitor and track citizens, according to a new report. At least 75 of the 176 countries surveyed globally are now using AI for surveillance purposes. This from the Carnegie Endowment […]
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U.S. Immigration and Customs Enforcement Buying Cracking Tech
According to a federal filing Immigration and Customs will pay Cellebrite between $30 and $35 million for technolagy to hack cell phones. In 2016 Cellebrite became widely known by offering to hack the iPhone of the San Bernardino shooter. The $35 million is for “universal forensic extraction devices (UFED)” and “accessories licenses, training and support services.” […]
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Gig Workers Win In California Senate
After most of the year deliberating the California Senate is now passing AB5, a law that is expected to solve problems for contractor from companies like Uber, Lyft and Doordash. In a historic victory, workers in these companies and others like them are likely to be considered employees, who are entitled to the benefits and […]