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ChatGPT Is A Spam Creation Tool
“AI is going to give super powers to Blackhat SEO, breaking online search as we know it. RIP magic box at the top of the browser where we all reflexively type “how to [blank]”, “[blank] near me”, “best [blank] Reddit”, and anything else we seek a semi-reliable answer to at any given moment. Online search […]
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Create A Marketing Plan [Video]
![Create A Marketing Plan [Video]](https://www.nathan-sanders.com/wp-content/uploads/2022/10/2022-10-03-09_57_40-PushROI-Defining-goals-and-setting-budgets-Andrea-Review-printable-PowerPoi.png)
Budgets inventory the resources available to reach a goal. Goals on the other hand give a place to aim. To quote Zig Ziglar, “If you aim at nothing, you will hit it every time.” Goals dictate actions, and actions dictate outcomes. Consider how you would train if you wanted to run a marathon versus if […]
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7 YouTube Stats & Fun Facts
Since 2005 YouTube has been an incredibly popular video streaming service. Even with competition from the likes of Facebook, and TikTok, the platform is unquestionably one of the top social networks. YouTube Was Founded In February 2005 Three former PayPal employees, Steve Chen, Chad Hurley, and Jawed Karim, registered the company in February 2005 and […]
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Elon Musk Sells Billions of Dollars in Tesla Stock Ahead of Twitter Purchase
Elon Musk needs to find $21 billion in cash to complete his purchase of Twitter. The remainder of the $44 billion deal is being financed with debt and a margin loan. According to multiple news sources. So on Thursday, Musk sold a portion of his stock in Tesla, around $4 billion of it per forms […]
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UX and SEO Agree, Keeping Things Simple Makes For A Good Website.
All those cool widgets and embeds you like because they make your site “better”. You know the chatbox, Yelp reviews carousel, the fly-in Instagram imbed that looks like a 90s PowerPoint slide, that neat jQuery-driven social share widget &c, those are making your site slow, and that’s bad for both UX and SEO. It doesn’t […]
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TikTok Surpasses Google: What That Means For Marketing
A few years ago, TikTok was largely viewed as an annoyance. A platform, only disruptive in the sense that its watermark was popping up on Twitter and Instagram. But now, it surpasses Google as the most popular website of the year. Google is a search engine but was never a search company, search gets eyeballs, but […]
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Difference Between SEO and PPC: Is PPC Replacing SEO
When people talk about SEO, they mean Google most of the time. Yes, other search engines exist, and people do want to optimize on YouTube, Amazon, and no one turns down high rankings on Bing. But Google is the core of the game for SEO. And Google at this point mostly drives to Google, things […]
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The Old Is New Again, QR Codes, Netflix, And Vimeo
The old is new again, or so it feels. Today I learned that Netflix is testing real-time programming in France. To be clear the streaming company isn’t getting into live programming, they are testing a linear experience that sounds just like a broadcast or cable channel that plays the same prerecorded content to everyone at […]
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Adding AI To Everything! Marketing Spin, but it seems to be working.
AI is not so much a tech buzzword, most of the people who work in AI know AI is not particularly sophisticated at the moment. But between the media, and the marketing hype around AI, I feel safe in saying AI is the new IoT. We will now have AI toasters and hairbrushes, IoT hairbrush […]
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Search Engine Optimization Is Harder If Companies Change The Rules
Many marketers who do SEO think mainly of Google, and sometimes Bing. But the reality is that any platforms with search have people who try to optimize for a better result. People work hard to try to rank on search engines like YouTube, Amazon and the Apple App Store. It’s not just optimizing performance based […]