Web video has changed the online marketing game over the last few years, but under no uncertain terms, even with players like Snapchat, Instagram, Facebook & Vimeo along with swarms of smaller platforms, YouTube rains King. Not all brands do well on YouTube, or even with online video. Today I’m finding the companies that help brands with web video. They are in no particular order, because the services are not always built for a head to head comparison.
Push ROI was hard not to find on many lists of top YouTube services. They are the number one results after the YouTube Website for the term “YouTube Channel Management” and one of the founders (Mason Pelt) was quoted in many articles as a YouTube expert, and worked with at least two other companies on our list, even being mentioned directly by an agency that I was shocked is no longer offering services. Pelt is also, YouTube Certified in Audience Growth.
Derral Eves is pretty famous in the YouTube world. He runs VidSummit, a top industry conference, was one of the first people to be YouTube Certified in Audience Growth back in 2013 and has his own channel talking about YouTube news and marketing with over half a million subscribers.
Hey! is a Video Strategy company with a huge amount of content on the site. The founder Dane Golden has been a known industry badass for a long time. Golden was at one time the president of Twit.tv the major tech podcast network and has also worked for New York Times. It’s not just YouTube Hey! are Instagram and Facebook experts as well.
Video Creators offers YouTube training and consulting. The founder Tim Schmoyer has been in the game since ’06. As is par for the course on this list he is YouTube Certified in Audience Growth and is widely held up as an expert. While not an agency for many Video Creators may be the place to get the advice to start in online video marketing.
Honorable Mention: VidPow
Meet VidPow an honorable mention, that is now out of the service business. At one time VidPow was well known as a YouTube service agency, but they are now building out one of the top marketing conferences for video creators, channel managers and advertisers. They even list some of the top agencies in the game today on their crunchbase.
Touchstorm has worked with some impressive brands largely due to technolagy. In 2012 they made a name for themselves building their own property Howdini. The technolagy backed media company with agency war paint hasn’t uploaded to the Howdini YouTube channel in over 3 years, but they still have over 600k subscribers and, the founders of both Push ROI and VidPow once worked for the agency
Little Monster Media
Little Monster Media Co. is an agency helping build YouTube audiences. They are well known with a founder who is YouTube Certified. Matt Gielen the founder was previously the guy who built up Frederator Networks to pulling in 6 billion annual video views.
Harmon Brothers are the creators of the Viral Squatty Potty Ad. Their 2015 ad for Squatty Potty was called “the greatest viral ad in Internet history” by Boing Boing. Celebrated for their viral video campaigns, the Harmon Brothers know how to get eyeballs on ads.
Unisonsocial has clients who rave about them. They are on the list because of testimonials, but they lack a the things that make the other agencies standout. They don’t have big brand case studies, and you won’t find many quotes from employees in major media outlets. They also lack the YouTube Certification that solidified many of these agencies on the list.