Google will allegedly pay between $150 and $200 million to end the FTC investigation into whether YouTube violated a children’s privacy law, Politico reported this afternoon. The FTC reportedly voted along party lines (3-2) to approve the settlement, which will now be reviewed by the Justice Department. It’s shaken up people in YouTube form Content creators, to YouTube channel management firms.
Every day most consumers answer a call, get a long pause, then hear a recording promising them something they don’t need or warning them about a problem they don’t have. These are robocalls and they are a nuisance to almost anyone with a phone. YouMail, a company that produces call blocking software, released a report that estimates 47.8 billion robocalls were made to Americans in 2018.
According to the FCC a robocall is a call made with an autodialer or that contains a message made with a prerecorded or artificial voice. Some of these calls are legal and some are not. Automated calls from charities or your local pharmacy telling you your prescription is ready are almost always legal. Political campaigns can contact your landline but not always your cell phone without your permission.
The FCC reports that every three minutes US consumers receive 350,000 unwanted calls, of which 47 percent are scams. These calls are an annoyance, but they also take advantage of many consumers and can be dangerous.
It is important to understand that the FCC requires that telemarketing businesses have your consent to call you. If you are on the Do Not Call Registry provided by the FTC then you are clearly not in the market for a call and would need to give consent. This of course will not stop all robocalls but it can cut them down, and it is also a help in identifying scams as they would not be hindered by the registry.
It isn’t really very hard to identify an illegal robocall. If a telemarketing company reaches out to a consumer that has not given consent to receive the call, then it is illegal. This can be across a spectrum of calls ranging from honest mistakes all the way to criminals attempting to get your social security information to steal your identity. These calls can also include caller-ID spoofing. Robocalls tend to spoof their call back numbers for many reasons, including the fact that if you wanted to call them back you couldn’t. You would actually need a different number to reach the company as their call-bots will not be answering the phones. This type of number spoofing can also be seen when a business shows a toll free call back number when they are calling from a different line.
The FCC has taken many steps to fight robocalls. To date they now allow phone companies to block robocalls by default, banned spoofed numbers from text message, banned international robocalls, and pushed for increased security and technology. This new technology includes a framework that validates calls before they are received called STIR/SHAKEN. This new security measure will help carriers comply with new government regulations requiring them to authenticate every call made on their networks.
Despite all of this US consumers are still getting robocall, so what more can be done? T-Mobile has implemented Scam ID which identifies numbers with labels such as “Scam Likely” or even “Scam Block”. This system was rolled out in 2017 but T-Mobile released that it is ready for and will be using STIR/SHAKEN as the FCC recommends as well. T-Mobile and Comcast also both launched a program called Caller Verified which applies a label recognized by both networks. According to T-Mobile AT&T will also be added to this system soon.
AT&T already has an in-network system to block robocalls, and can offer additional protection with their Call Protect app. This app will let you create and manage your own number block list to prevent repeat callers. Verizon also has an app called Call Filter that helps identify calls that are scams, allows reporting of numbers, and automatically blocks many robocalls. Sprint offers the service Premium Caller ID that helps identify spoofed numbers and robocalls. This is a service, not an app and there is a monthly fee associated with it.
One company, Robocalls.cash, offers a kit that helps consumers get paid for receiving robocalls. This process includes how to write a demand letter to get paid for the unsolicited call. This kit is proced at $47 and includes access to support and a Facebook group.
No app or service is going to keep you 100% safe. Be careful and be alert. IF you are not sure who you are talking with do not give them your personal information and do not purchase anything from them. Hang up, research the company, then make your decision.
Web video has changed the online marketing game over the last few years, but under no uncertain terms, even with players like Snapchat, Instagram, Facebook & Vimeo along with swarms of smaller platforms, YouTube rains King. Not all brands do well on YouTube, or even with online video. Today I’m finding the companies that help brands with web video. They are in no particular order, because the services are not always built for a head to head comparison.
Push ROI was hard not to find on many lists of top YouTube services. They are the number one results after the YouTube Website for the term “YouTube Channel Management” and one of the founders (Mason Pelt) was quoted in many articles as a YouTube expert, and worked with at least two other companies on our list, even being mentioned directly by an agency that I was shocked is no longer offering services. Pelt is also, YouTube Certified in Audience Growth.
Derral Eves is pretty famous in the YouTube world. He runs VidSummit, a top industry conference, was one of the first people to be YouTube Certified in Audience Growth back in 2013 and has his own channel talking about YouTube news and marketing with over half a million subscribers.
Hey! is a Video Strategy company with a huge amount of content on the site. The founder Dane Golden has been a known industry badass for a long time. Golden was at one time the president of Twit.tv the major tech podcast network and has also worked for New York Times. It’s not just YouTube Hey! are Instagram and Facebook experts as well.
Video Creators offers YouTube training and consulting. The founder Tim Schmoyer has been in the game since ’06. As is par for the course on this list he is YouTube Certified in Audience Growth and is widely held up as an expert. While not an agency for many Video Creators may be the place to get the advice to start in online video marketing.
Honorable Mention: VidPow
Meet VidPow an honorable mention, that is now out of the service business. At one time VidPow was well known as a YouTube service agency, but they are now building out one of the top marketing conferences for video creators, channel managers and advertisers. They even list some of the top agencies in the game today on their crunchbase.
Touchstorm has worked with some impressive brands largely due to technolagy. In 2012 they made a name for themselves building their own property Howdini. The technolagy backed media company with agency war paint hasn’t uploaded to the Howdini YouTube channel in over 3 years, but they still have over 600k subscribers and, the founders of both Push ROI and VidPow once worked for the agency
Little Monster Media
Little Monster Media Co. is an agency helping build YouTube audiences. They are well known with a founder who is YouTube Certified. Matt Gielen the founder was previously the guy who built up Frederator Networks to pulling in 6 billion annual video views.
Harmon Brothers are the creators of the Viral Squatty Potty Ad. Their 2015 ad for Squatty Potty was called “the greatest viral ad in Internet history” by Boing Boing. Celebrated for their viral video campaigns, the Harmon Brothers know how to get eyeballs on ads.
Unisonsocial has clients who rave about them. They are on the list because of testimonials, but they lack a the things that make the other agencies standout. They don’t have big brand case studies, and you won’t find many quotes from employees in major media outlets. They also lack the YouTube Certification that solidified many of these agencies on the list.
Maybe the most aggravating thing in connection to IoT security is not the dangers and hacks themselves – albeit some of them are really frightening – yet the “head in the sand” approach that such a large number of customers and even IT experts appear to take with regards to their Internet-associated “things.” People who might never put their portable PCs or desktop workstations online without the certification that they had appropriate security assurances set up consider nothing attaching another keen TV or reconnaissance camera to their systems without a particle of data about the product it’s running and what vulnerabilities that product may contain.
I think there are numerous explanations behind this security mindset hole encompassing IoT. The normal customer may not by any means get a handle on the way that these gadgets that are fit for associating with the Internet are really extraordinary reason PCs. They kind of sort of comprehend that their autos have PCs inside, yet they don’t believe that through to the point of understanding that those PCs have firmware and run working frameworks and application programming, all of which is helpless against assault pretty much as those same parts in their PCs may be.
We’ve as of now been through this and seen this distinction to some degree with PDAs. In spite of the numerous security vulnerabilities that are found in these gadgets – including Android and iOS and in addition Windows Phones – numerous individuals use, regularly, more established telephones that are running unpatched working frameworks, and numerous individuals escape their telephones and/or introduce outsider applications that haven’t been confirmed for security.
At last, individuals are starting to come around to the truth that the modest PCs in their pockets are pretty much as needing security as the ones that sit on their work areas or laps, particularly since large portions of them utilize their telephones to do internet saving money, make Mastercard buys, and associate with both their home and their corporate system’s assets. No such arousing, notwithstanding, has up ’til now happen with respect to the “things” that don’t look and act like PCs however are.
Another reason that the IoT gadgets are less secure is that even those individuals who do remember them as PCs may not see exactly how the product in these gadgets is created and incorporated. The thing is, the organizations that are delivering and offering “shrewd” TVs, iceboxes, lighting frameworks, indoor regulators thus on are not, more often than not, tech organizations. They’re TV/diversion organizations, apparatus producers, lighting masters and HVAC organizations. IT isn’t their center competency and security isn’t their business.
That implies the merchant a) contracts developers who may or won’t not be security-cognizant to compose the product or b) utilizes programming composed by outsiders to control the “shrewd” components in their gadgets. In any case, we wind up with a genuine security hole.
At long last, the clients of IoT gadgets believe that in light of the fact that these “things” are externally much less difficult (from the client point of view) than “genuine” PCs, that implies they should be a considerable measure simpler to secure. It makes sense; a basic framework is less demanding to ensure than a perplexing one. The issue is that numerous IoT gadgets require multifaceted nature “in the engine” keeping in mind the end goal to convey that streamlined client experience. Also, in the engine is the place the programmers and assailants skip.
One major issue with IoT gadgets is that we know so minimal about them. You may be talented at decoding Windows yield, perusing log documents, checking setups and pinpointing issues, yet what do you think about the code that keeps running on your shrewd washer and dryer?
Do you know anything about the rendition of the product that it’s running and regardless of whether it’s a la mode? Do you know what vulnerabilities that item delivered with and regardless of whether they’ve been altered? It’s presumably a sure thing that the organization that makes your associated smoke alert doesn’t have a month to month Patch Tuesday when it lets you know what number of and what sorts of vulnerabilities it’s altering.
Actually, do you even know who is obligation regarding redesigning your IoT “thing?” Is it the machine maker who made the equipment or the developer who composed the product? We keep running into that point-the-finger carousel with PC sellers, working framework creators and application engineers now, yet it’s much more terrible in the IoT world where such a large number of various programming parts are pulled together for some gadgets.
In selecting one brand of IoT gadget over another, do you have enough data to settle on a choice as to which is more secure? Is that data even accessible, anyplace? Most shopper purchase apparatuses, amusement hardware, family frameworks, and so on in light of cost and components, with little thought to the security of the product. Do you stress over your auto being hacked? Possibly you ought to, now that engine vehicles’ PC frameworks are interfacing with the Internet too. Andy Greenberg stood out as truly newsworthy the previous summer with an article on how programmers remotely “executed” his jeep on the thruway while he was driving it.
Despite the fact that there has been some debate over the jeep-hacking post and the achievability of it happening in the wild without physical access to the vehicle, there’s doubtlessly as autos turn out to be more PC controlled and associated, they will definitely turn into the objectives of a few aggressors. The greater the “remote assault surface” – the vicinity of innovations, for example, Bluetooth, wi-if and 4-G, alongside remote frameworks observing and keyless section, all of which work over radio flags (some of which require close physical nearness and some of which don’t) – the more hackable a vehicle will be.
Whether we’re discussing autos or TV sets or the frameworks that control our home solace and usefulness, however, the issue is the same: We simply don’t know whether the sellers of these items are guaranteeing that the product (which, by and large, was composed by another person) is secure and whether they are keeping it upgraded. Most IoT gadgets redesign naturally, and may not leave you a log record demonstrating that the upgrade was finished. In the event that you do get a message letting you know that the product was overhauled, it’s exceedingly impossible that it will give points of interest on what that upgrade included or what vulnerabilities it altered.
In case you’re a sufficient geek – and sufficiently neurotic about security – to need to take it upon yourself to check that your IoT gadgets are running the most recent and most secure renditions of their product, even that may not be simple. Some item sellers are unwilling (or maybe unable, at their customer technical support levels) to let you know even what programming is running on their gadgets. Their logic is by all accounts “simply believe us” however how would you know you can?
Notwithstanding the lack of definition that encompasses the basic programming on so a considerable lot of our IoT gadgets, another issue that makes IoT security such a test is the sturdiness of the equipment parts. In spite of the fact that we all know individuals who are as yet utilizing their antiquated desktop PCs from the mid 2000s with XP (discuss a security bad dream), individuals have a tendency to supplant their frameworks more frequently than that, since cutting edge applications require more up to date equipment to run legitimately and new peripherals may not interface with old machines, at any rate not without a heap of connectors (and afterward there’s the driver issue).
Then again, numerous, numerous individuals keep TVs and coolers for a long time. Prior to these machines “got keen,” that didn’t represent an issue. As they get associated with our systems, that life span implies that the equipment far outlives the product, or if nothing else the sellers’ capacity to keep the product secure. Sooner or later, IoT makers will quit giving programming support, including security upgrades, for more seasoned models of their items. Customary PC programming merchants do this, as well, obviously – however when that happens, the features blast with the news: “Microsoft closes support for XP” lets clients know (regardless of whether they follow up on it) that their OS has quite recently turned into a security hazard.
Do you think TV and indoor regulator sellers are going to make enormous declarations when they drop support for a specific adaptation of their gadgets? I don’t see that incident. Furthermore, it’s likewise likely that a large number of the creators of lower end IoT items will basically leave business, auto overhauls of the product on their gadgets will quit incident, and a large portion of their clients will never at any point know.
The following huge thing your bearer or Internet administration supplier may offer you sooner rather than later isn’t an extravagant cell phone or tablet, TV administration, or speedier remote administration – however these items are additionally still on the menu. Cell administration suppliers and ISPs will offer you the sorts of associated gadgets that will tidy up your home, and they’ll help you spare cash all the while.
I saw two such gadgets amid a meeting at MWC 2016 and caught wind of no less than one arrangement to consolidate them into a transporter’s future offers. German-based tado is banding together up with O2 to offer Smart Thermostats and Smart AC Controls to shoppers hoping to control home warming and cooling frameworks from their cell phones while additionally mechanizing the frameworks and cutting expenses simultaneously.
On the off chance that you’ve found out about Google’s Nest, the savvy indoor regulator that should help you spare cash on your vitality charge, then you can as of now make sense of what tado’s Smart Thermostat and the Smart AC Control application can do.
When associated with your home warming and cooling frameworks, the tado gadgets can speak with friend applications introduced on your iPhone or Android gadget and conform the temperature likewise, in light of your area in respect to your home. tado will utilize your area to make sense of where you are and evaluate a home landing time when you clear out. The indoor regulator or the AC controller will then conform the temperature so it achieves the wanted levels when you return.
Significantly all the more interestingly, tado monitors the climate so it can encourage modify vitality funds relying upon outside temperature.
So where does your transporter come in? O2 uncovered at the occasion that it’s beginning a test case system to offer clients this specific kind of item specifically. While O2 is joining forces up with tado, it won’t prevent clients from buying Nest gadgets in the event that they incline toward. O2 is clearly intrigued by extending its arrangement of items and associated administrations it can offer to purchasers without building the items themselves.
As opposed to thinking of an associated indoor regulator of its own, O2 likes to let tado handle that part of the business and rather concentrate on the client backing and client experience.
Much the same as Nest, the tado indoor regulator isn’t precisely shoddy, yet the organization says the gadget can pay for itself in under a year by sparing you up to 31% on your warming bill. In Europe, the tado Smart Thermostat will cost about £199 (€249), contingent upon the business sector. A month to month rental arrangement is likewise accessible beginning at £7.99 (€9.99). An Extension Kit required to set up a remote association between a warming framework and an indoor regulator is additionally required, and that expenses £79 (€99) or can be leased for £2.99 (€9.99) every month.
The Smart AC Control, in the interim, is marginally more reasonable and is accessible for buy in the U.S. also. Estimating is set at £149/€179/$199. The organization says this gadget can likewise pay for itself in under a year, offering clients AC reserve funds of up to 40%.
It’s not clear as of now how O2’s inclusion will influence evaluating for either gadget on the off chance that that’ll be the situation, or how expansive its test case system will be once it takes off not long from now. Be that as it may, the association sounds promising, as bearers may soon have the capacity to help you with setting up keen Internet-associated gadgets intended to keep you spare and spare you cash.
On a politically energized Capitol Hill, one of the House boards that frequently emerges for bipartisanship is getting to be cracked by arguments about the impacts of the Federal Communications Commission’s dubious internet fairness rules.
It could be confirmation of more factional fights to want the board contingent upon how a court rules on whether the FCC’s unhindered internet exertion will stand. The FCC says the tenets, affirmed a year ago, are intended to treat all Web content the same and keep Internet administration suppliers from charging sites for speedier conveyance. The issue is only the most recent Internet-related contention that is turning into a test for administrators particularly when they consider directing diverse parts of innovation.
Indications of a gap over the FCC’s principles were clear amid a markup prior this month in the House Energy and Commerce Subcommittee on Communications and Technology, when legislators endorsed enactment that would restrain related regulations taking after a warmed verbal confrontation more than one of the bill’s potential effects.
“It appears like we have the same objectives here, yet for reasons unknown we’re battling when I think we had a genuine chance to cooperate,” said subcommittee part Rep. Adam Kinzinger, R-Ill.
The shocking factional division seemed to have surfaced overnight. A day prior, Subcommittee Chairman Greg Walden, R-Ore., said he trusted the board was near achieving a bipartisan arrangement on two measures: one that would keep the FCC from controlling the rates charged for broadband Internet and another that would excluded some rapid Internet suppliers from certain revelation necessities.
“I am certain we can locate a center ground that secures buyers while guaranteeing that no future FCC mishandle the new power conceded in the internet fairness continuing,” Walden said on the primary day of the markup. The following day, notwithstanding, one measure was affirmed on a partisan division vote and another was endorsed on a voice vote.
It was clear that correspondences in the middle of Republicans and Democrats went into disrepair at some point after Walden’s beginning remarks.
The votes came as Capitol Hill anticipates a choice by a government claims court considering a claim by broadband suppliers trying to upset the FCC’s unhindered internet rules, which produced results in June.
Broadband suppliers contend the standards are an overextend of the office’s order. A three-judge board of the U.S. Court of Appeals for the District of Columbia Circuit heard oral contentions in December, and a choice is normal in the not so distant future.
The House GOP, in the interim, is attempting to pass enactment to ensure that there are breaking points on the FCC’s span if the organization’s tenets are maintained in court.
Positioning part Anna G. Eshoo, D-Calif., offered a change to one of the bills (HR 2666) that she said would limit its degree to just keeping the FCC from managing the rates buyers pay for broadband administrations — which is the thing that Republican pioneers have contended is all the bill would do.
“In reality the bill is far more extensive and could gut the FCC’s power to ensure shoppers,” Eshoo said.
She recommended the bill as composed could really keep the FCC from various activities, for example, requiring truth-in-charging rehearses.
Walden communicated dissatisfaction that Republican and Democratic staff had been dealing with tending to those worries until correspondences obviously separated.
“I don’t realize what the hell turned out badly,” a plainly baffled Walden said at the hearing, including that he thought an understanding was close until changes showed up from the minority.
Eshoo terminated back at the portrayal of Democrats closure arrangements by offering alterations.
“I feel that it is a slight to propose that we toss paper around when we offer corrections. An alteration is a thought. Keeping in mind we may not concede to the thought that is being advanced, we talk about them and now and again that prompts something else,” Eshoo said.
“Be that as it may, I don’t think we ought to get into a territory where we begin lessening one another for offering alterations,” she included. Eshoo’s alteration fizzled on a partisan principal vote.
Another alteration from Rep. Doris Matsui, D-Calif., that took an alternate way to deal with tending to the worries raised by Eshoo was additionally dismisses.
After the changes were rejected, the bill was accounted for to the full advisory group on a partisan principal vote.
The Democrats’ endeavored changes cast light on the more profound partition between the board’s individuals over unhindered internet.
“I see very well indeed that the lion’s share has never bolstered unhindered internet,” Eshoo said. “Thus whatever is around it is an immense rub.”
“I simply need to illuminate for the record: More than a year prior, I and others on this side set forward an unhindered internet charge,” Walden said. “So to say we’ve never bolstered it is a misnomer — it’s not precise.”
Walden contended the GOP underpins unhindered internet ideas, for example, precluding blocking, throttling and paid prioritization, yet not the FCC’s methodology of renaming broadband suppliers as basic bearers to uphold those regulations.
“We think the enormity of the Internet has been the absence of government administrative contribution in the Internet,” Walden said.
Walden attempted and neglected to get Democratic backing for unhindered internet enactment before the FCC voted on its tenet in February 2015. Democrats including Eshoo found a few points of interest of that proposition to be major issues.
With the FCC’s guidelines set up for the present, it’s misty how hard House Republicans will push to control the potential effects in front of the court’s choice.
The board likewise endorsed, on a voice vote, a draft bill from Walden that would absolved some broadband suppliers from exposure necessities set by the unhindered internet rules, which incorporate uncovering month to month charges, special rates, information tops and system execution. The FCC chose to excluded for one more year Internet suppliers with 100,000 or less associations from disclosing data about their administrations.
Walden’s bill would for all time excluded suppliers with less than 500,000 supporters or less than 1,500 workers. Walden has said the numbers adjust to those utilized by the Small Business Administration.
In a more agreeable trade, one Democrat pulled back an alteration proposed to dusk the exclusion following five years, among different changes, and Walden said he would keep chipping away at amending dialect going into a full board of trustees markup.
It could likewise be a subject where joint effort is less demanding since FCC Chairman Tom Wheeler has effectively communicated some openness to changing the present parameters for exceptions.
At the FCC’s December open meeting, Wheeler did not discount the likelihood of making the exception perpetual for a few suppliers. He said a key part of the choice would be the aftereffects of an evaluation under the Paperwork Reduction Act to decide the level of weight the revelation prerequisites would force.
The bills endorsed by the board now anticipate a markup in the full House Energy and Commerce Committee. That board’s executive joined Walden in communicating positive thinking that any indications of division could be succeed.
“I’m glad for this current subcommittee’s bipartisan endeavors, and I’m hopeful that we will achieve bipartisan concurrence on these bills,” Michigan Republican Fred Upton said in an announcement.
There’s nothing more awful than paying $40, $60, $80 or significantly all the more every month for home broadband administration that doesn’t convey the scope or rate that you’re searching for. Now and again it’s your ISP’s deficiency when your home network access doesn’t convey, yet as a rule it’s really your shortcoming, trust it or not. By buying a low-quality remote switch for your house, you’re doing yourself a huge damage and you won’t get the chance to appreciate the home broadband experience you’re searching for until you update.
Indeed, today’s the day you’re going to overhaul. The eero Home WiFi System is at long last accessible to buy and in case you’re battling with poor home Wi-Fi, it’s justified regardless of each penny.
“eero is the world’s first home WiFi framework. An arrangement of three eeros covers the run of the mill home. They work in flawless harmony to convey hyper-quick, super-stable WiFi to each square foot,” eero says of its item. “It’s easy to set up. Simple to oversee. Also, shows signs of improvement after some time with new components and enhanced execution. Stream video, complete work, or swipe right in any room — not only beside your switch. At long last. WiFi that really works.”
A couple of more key points of interest from the eero item page:
- The 1-pack is extraordinary in the event that you have a space that is under 1,000 sq. ft., or as an extra to a current eero framework
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- Three eeros spread the run of the mill home – yet you can simply add extra units to your system, as required
- Required for setup: good iOS or Android telephone, Internet administration, modem
eero raised more than $2.5 million amid a crowdfunding effort that started a year ago, and now this long awaited home Wi-Fi arrangement is at last accessible to all. The gadget comes in two unique packages, an eero Home WiFi System (1 pack) for $199.00 and an eero Home WiFi System (3 pack) for $499.00. Both renditions accompany free Prime delivery.